But between all the commotion and the mouse’s uncanny ability to move quickly and quietly, no matter how hard she tried, she came up empty-handed. Quick on her feet, the teacher set up a plan to catch the mouse. Others were too scared to do anything at all. You'll be rewarded with positive press.In an instant, the normally well-behaved children went bananas. Leave yourself and your events team enough time to implement these 8 tips before your next trade show. Trade shows are time intensive, but high preparation rewards you with successful lead generation and sales during the event. Yet you can actually drive more traffic to the booth by tweeting with event hashtags, sharing demo videos, and posting trade show reminders on your social channels. It can be easy to ignore social during the event, when you're handling booth traffic. Use these to spotlight your booth or shine on your products. If you've ever walked away from a trade show booth because you can't even see the product on demo, then you know the harmful impact of poor lighting.įor peace of mind that your products will look their best in any convention center, buy inexpensive, bright LED lights. Make sure you have enough of an opening to welcome users inside. By putting a table across the booth's front you create a bottleneck. When people are sitting down, they'll take in more of your pitch or demo because they're comfortable, and they'll walk away with a positive impression of your brand.Ī rookie mistake is to set up your booth to actually deter users from coming inside. If you make your booth feel welcoming by incorporating a lounge space, you will naturally attract people who want a short break. ![]() Just as you might feel tired during the course of a long show, so do attendees. They also draw crowds to your booth, which generates more interest. When staff have a script for product pitch, FAQs, product demos, and more, they'll be confident and charismatic at the show.įreebies or giveaways entice attendees to give you their contact information. In the lead-up to the trade show, write your pitch - and practice it. They will reward you by showing off your products in the best light. To help your reps convince and connect, provide them with product literature and coach them on demonstrations. This is simple, yet many businesses fail to do it. Put your best, most charismatic and knowledgeable people at the trade show to maximize your effectiveness and reach. If you are new to trade shows, this is one of the best ways to make your brand look bigger and more established than it is. Investing in custom tents, banners, flags, and custom tablecloths or spandex table covers makes your booth look polished and professional. If you have a colorful, branded trade show booth, visitors will be drawn to your display. ![]() To stand out from the rest, use our 8 foolproof ways to make a great impression. If you can deliver a strong impression during your next trade show, you stand a better chance of selling your products to those in attendance - making the trade show well worth your investment of time and money. Forty-six percent of decision-makers attending trade shows determine what to purchase during the course of the event.
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